Ola

Taste the fun side of life

Mention ice cream and most people think of the OLA "Heartbrand". The brand with the big red heart logo is behind many of the much loved ice cream classics, - from indulgent treats like Magnum, Cornetto and Gino Ginelli, to the refreshing fruit tastes of Solero, the fun and excitement of Paddlepop and the family favourite Rich n Creamy.

Making you happy

Few foods are guaranteed to put a smile on your face like ice cream. And now we have proof that eating ice cream actually makes you happy by lighting up the "pleasure zones" in the brain. (This was proven in a study conducted in April 2005 by Unilever at the Centre for Neuroimaging Sciences, Institute of Psychiatry London).

Whist ice cream should always be fun we aware that people are becoming a lot more health conscious and as a result we have lowered sugar and fat levels, increased fruit content and offer smaller sizes for smaller appetites, as well as maintaining old favourites. All our ice cream now offer full nutritional information - , with energy, fat, protein, and carbohydrate levels – so you can be the judge of how and when to indulge.

Did you know?

Some ice creams are best as an occasional indulgence, but others can be a regular treat, and eaten sensibly, ice cream can be a part of a healthy balanced diet.

For example:

• Solero Red Berries, tastes delicious, has real fruit and contains only 415 kilojoules per portion.
• Our entire current children’s Paddlepop range contains less than 400 kilojoules per portion.
• Our Solero multipack range are all less than 250 kilojoules per portion and contain zero fat. 

Innovations

Launched in 1989, Magnum was the first ice cream on a stick especially for adults. Today, Magnum is one of the worlds leading Impulse ice cream brands, selling around 1 billion units a year. Recent successes in South Africa include Magnum Moments (the multipack range that can be found in supermarkets), Magnum Death by Chocolate, Magnum Berry Naughty and Magnum Toffee Affair.

Our Solero range has had many successful innovations. The 0% fat Solero "tubes" in Orange & Mango and pineapple & raspberry have been very successful and offer a very refreshing fruit-based treat.

Our Paddlepop children's range has seen lots of innovation and has had children winning many exciting prizes over the last couple of years with the successful Lick a Prize promotion.

Key facts

• Unilever is the world’s biggest ice cream manufacturer with an annual turnover of 5 billion euros.
• "Heartbrand" products are sold in more than 40 countries. The Heartbrand operates under different names in different markets (Walls in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in South Africa and the Netherlands.
• Ben & Jerrys is owned by Unilever and as well as creating premium ice creams, has a fantastic social mission : the Ben & Jerry’s Foundation makes charitable donations of over $1.1million every year. 

From our range